At Cleaner Marketing, we’re not your average marketing agency — we’re your strategic growth partner. We specialize exclusively in helping dry cleaners and garment care businesses increase revenue, attract better customers, and scale sustainably.
Whether you’re a single-location cleaner or a multi-market brand, we bring the strategy, systems, and service to help you dominate your market.
Successfully expanded from one location to three in under five years
Implemented an eco-friendly cleaning system that cut chemical use by 40%
Voted “Best Local Dry Cleaner” by the community two years in a row
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HOW WE STARTED
Built by Operators, Not Just Marketers.
Cleaner Marketing didn’t begin in a marketing agency boardroom — it began in the trenches of a dry cleaning business. In 2019, Cohen Wills purchased a 13-location dry cleaning operation doing $2.2 million in annual sales — and $0 in route revenue. Over the next few years, he applied relentless focus, tested marketing systems, and implemented operational improvements that transformed the business. By 2024, Sage Cleaners was a streamlined 8-location operation generating $3.7 million in sales, with over $1.25 million in route revenue.
During COVID, Cohen realized something bigger: the systems he built didn’t just work for Sage — they could work for other dry cleaners too. Cleaner Marketing was born to bring those same results to operators across the country.
By the end of 2022, Cohen knew he wanted to make this something big and impactful. That meant finding the right partner — someone who could help scale the company, build a world-class team, and carry the vision even further. That’s when he brought on Justin Kane — a mission-driven partner with the mindset, leadership, and drive to take Cleaner Marketing to the next level. Together, they’ve built more than a marketing agency — they’ve built a growth engine for dry cleaners ready to win.
Successfully expanded from one location to three in under five years
Implemented an eco-friendly cleaning system that cut chemical use by 40%
Voted “Best Local Dry Cleaner” by the community two years in a row
Trusted by 100+ Businesses
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Our simple 5-step process for growing your business
A Simple 5-Step System to Grow Your Business
We don’t believe in guesswork. Our process is built on results, not fluff. Here’s how we help dry cleaners grow—predictably and profitably:
1. Choose the Right Package
We start by identifying the service level that fits your business goals, current challenges, and growth stage—nothing more, nothing less.
2. Connect You with an Expert Team
You’ll be paired with specialists who understand the dry cleaning industry inside and out—ready to support, strategize, and execute alongside you.
3. Craft a Winning Strategy
From local SEO to review systems to retention campaigns, we tailor a direct-response strategy that’s built to convert—and built for you.
4. Launch & Optimize
We get to work fast—launching campaigns, tracking performance, and optimizing along the way. You’ll see activity, communication, and movement early.
5. Deliver & Prove Results
We don’t just run campaigns—we track what matters. Real leads. Real revenue. Real growth. And we show it to you in plain English.
We’re not a typical marketing agency. We’re operators with real skin in the game, backed by a battle-tested team and systems built for dry cleaning growth.
We Know Your Industry
We Don’t Just Market for Dry Cleaners—We Are Dry Cleaners. We own and operate six dry cleaning locations ourselves, so we understand your challenges, your seasonality, and your customers. Every strategy we build is backed by real-world experience—not theory.
We Deliver Systems, Not Services
No more disconnected tactics. We build complete growth systems from lead generation to follow-up that drive real, repeatable results.
One System. One Roof. Real Results.
No More Scattered Vendors or Disjointed Tools. We bring everything under one roof—from lead generation to re-engagement—so you get a clear strategy, unified execution, and consistent growth without the chaos of managing multiple vendors.
Backed by a Full Team Who’s Got Your Back
Dedicated Account Manager. Deep Bench of Experts. You’re never on your own. Every client gets a designated account lead plus access to a full team of strategists, designers, and media buyers focused on one thing: helping you grow with clarity and confidence.
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Risk-Free Growth Promise
60-Day Money-Back Guarantee
Growth You Can Count On—Or You Don’t Pay
We’re so confident in our system, we back it with a 60-day money-back guarantee. If you’re not seeing real traction, you get your money back. Simple as that.
Our blend of SEO, ads, and a custom website brings a steady stream of new customers—month after month.
