Most marketing agencies love to talk in circles about clicks, impressions, and “brand awareness.” But let’s be honest – none of that matters if it doesn’t translate to real business. You’re not running a dry cleaning operation to rack up Instagram likes or boost traffic that never turns into paying customers. You need marketing that drives action – new customers walking through your doors, more pickups getting scheduled, and loyal clients who stick around for the long haul.
That’s exactly why Cleaner Marketing was built. We’re not some generic agency trying to force cookie-cutter strategies onto your business. We specialize in dry cleaning, and only dry cleaning, because your business model is unique and deserves strategies that are proven to work in your world.
Whether you’re a neighborhood cleaner with one location or running a growing pickup-and-delivery empire, we know what it takes to get results that matter. No fluff. No vanity metrics. Just marketing that drives revenue, builds loyalty, and fuels your growth.
If you’re done wasting money on marketing that doesn’t move the needle, you’re in the right place. Welcome to Cleaner Marketing – where strategy meets results, and every dollar you invest actually works for you.
Most marketing agencies try to serve everyone – restaurants, gyms, retail shops – you name it. They use the same one-size-fits-all strategies across the board, hoping something sticks. But when it comes to dry cleaning, that approach falls flat. Your business isn’t like everyone else’s, and your marketing shouldn’t be either.
At Cleaner Marketing, we do one thing, and we do it exceptionally well: marketing for dry cleaners. That’s it. No distractions, no dabbling in other industries. While other agencies are still Googling what “wet cleaning” or “pickup and delivery routes” even mean, we’ve already built, tested, and optimized high-ROI marketing systems that are tailor-made for the dry cleaning world.
And that singular focus is exactly why we’re the fastest-growing agency in the dry cleaning space.
We don’t just generate buzz – we generate real results. As of today, we’ve helped over 100 dry cleaning locations grow their customer base, increase revenue, and dominate their markets. Our clients include some of the most forward-thinking, high-performing operators in the industry, and they stay with us because what we do works.
With years of experience exclusively in the dry cleaning industry, we know what drives real results.
Clicks and impressions are nice, but they don’t pay the bills. We focus on what actually moves the needle.
We’ve streamlined our process to get results quicker than anyone else in the space.
Cleaner Marketing was officially founded by Cohen Wills in 2022, but the vision began years earlier.
Back in 2019, Cohen acquired a 13-location dry cleaning business generating $2.2 million in sales, with zero route revenue. Over the next few years, he transformed the operation, streamlining it to 8 high-performing locations and growing total revenue to $3.7 million, with over $1.25 million coming from pickup and delivery alone.
During the challenges of COVID, Cohen recognized that many dry cleaners were struggling, not because of their service, but because they lacked the right marketing systems. That insight led to the launch of Cleaner Marketing, a company built to give dry cleaners the tools, strategies, and support they need to grow.
By late 2022, Cohen brought on a strategic partner: Justin Kane, a leader who knows how to grow and develop a team. With Cohen’s deep operational knowledge of the dry cleaning industry and marketing, along with Justin’s leadership in building strong, high-performance teams, Cleaner Marketing entered a new chapter.
The result? Record-setting client impact over the last three years, and we’re just getting started.
Return on Investment (ROI) is one of the most important metrics in marketing. At its core, ROI answers a simple but critical question: “For every dollar I invest in marketing, how much am I getting back in revenue?”
Without clear ROI tracking, you’re essentially driving your business blind. You can’t see where your money is going, which strategies are delivering results, or how to adjust for better performance.
That’s why at Cleaner Marketing, we don’t just run campaigns – we measure everything. Every ad, email, promotion, and strategy we implement is tied to clear data, so you always know:
Our data-driven approach means you’re never left guessing. You’ll see the return, feel the momentum, and know exactly what’s fueling your success.
At Cleaner Marketing, we don’t ask you to take our word for it – we show you the numbers. Everything we do is measured, tracked, and tied directly to your bottom line. That’s how we prove our marketing is actually making you money.
Even better? We integrate directly with the two largest POS systems in the dry cleaning industry, giving us access to real-time customer and revenue data. This means we can track actual purchases, repeat visits, and campaign performance, not just vanity metrics.
Here’s how we do it:
Every phone call generated by our marketing efforts is tracked and analyzed. You’ll see:
We don’t just optimize your website – we measure the impact across your entire local presence. You’ll see:
We track every conversion tied to your Facebook, Google, and retargeting ads, including:
Repeat business is the backbone of a healthy dry cleaning business. Our retention marketing system is built to:
Thanks to our deep integration with your POS system and our transparent tracking tools, you’ll always know what’s working, what’s improving, and where your growth is coming from.
More customers. More repeat business. More revenue.
Ready to see what real ROI looks like? Schedule your strategy call with Cleaner Marketing today.
