QUESTIONS OPERATORS ASK US
Frequently Asked Questions
Below are the most common questions we hear from dry cleaner and laundromat owners considering Cleaner Marketing. If you don’t see your question answered here, book a free strategy call. We’re happy to walk through anything specific to your shop.
About Cleaner Marketing
Who is Cleaner Marketing?
We’re a marketing agency built exclusively for dry cleaners and laundromats. Our team includes operators who’ve actually run cleaning and laundry businesses — so we don’t just market to the industry, we understand it from the inside.
What makes you different from a regular marketing agency?
Three things: (1) we only work with dry cleaners and laundromats — no restaurants, no dentists, no general business; (2) our team includes operators who’ve run the business themselves; (3) we tie every dollar we spend back to actual revenue in your POS, not vanity metrics.
Who do you work with?
Dry cleaners (single and multi-location), laundromats (self-serve, full-serve, hybrid), wash-dry-fold operators, pickup & delivery operations, plant + drop store networks, and wholesale/commercial laundry businesses.
Do you only work with big chains?
No. Our Agency Package is built specifically for single-location shops doing $300K-$750K/year. We work across the full size spectrum — single shops to multi-location operators doing $2M+.
Where are you located? Do you work nationally?
We work with cleaners and laundromats across the U.S. — and because everything is delivered remotely (campaigns, ads, SEO, reporting), location doesn’t impact the work.
Pricing & Plans
How much do your plans cost?
We have three plans:
- Agency Package — $1,299/month
- Agency Plus Package — $1,499/month
- Agency Max Package — $2,799/month
All plans include the 60-Day Growth Guarantee, POS-tracked ROI reporting, a dedicated account lead, and monthly strategy calls.
What’s the difference between the three plans?
Agency focuses on making your existing customer database work harder (reviews, lifecycle automations, comforter program). Agency Plus adds growth on top — SEO, Google Ads, social, and website management. Agency Max is full-service: everything in Plus, website build, POS-integrated reporting, warm-lead nurturing, and quarterly strategy reviews.
Which plan is right for me?
Depends on your shop. If your existing customer database isn’t being marketed to, start with Agency. If you’ve got the foundation in place and want SEO/ads/social on top, go Agency Plus. If you want everything handled — including a new website and POS-integrated reporting, choose Agency Max. The free Growth Assessment dials this in for your specific shop.
Are there setup fees?
Specific setup costs are reviewed and confirmed during the Growth Assessment based on the plan you choose and the work required to build out your system.
Is there a contract or commitment?
Specific commitment terms are reviewed during the Growth Assessment and confirmed in the service agreement. Honest context: marketing for cleaners compounds over 60-90 days, so anything shorter than that isn’t a fair test of the system.
Do you offer discounts?
No — we don’t discount. We do offer the 60-Day Growth Guarantee, which means if our system doesn’t perform in the first 60 days, you don’t pay. That’s how we put our money where our strategy is.
Can I upgrade or change plans later?
Yes. Most owners start at Agency or Agency Plus and move up to Max as their volume and goals grow. We’ll map the right starting point on the Growth Assessment.
Do you offer one-off services?
We sometimes do project work like standalone website builds. But our core model is monthly plans because marketing for cleaners works as a system, not a series of tactics. The 60-Day Growth Guarantee only applies to the Agency package.
The 60-Day Growth Guarantee
What is the 60-Day Growth Guarantee?
If our system doesn’t perform in the first 60 days, you don’t pay. Most agencies won’t put their revenue on the line — we will, because we’re confident in our proven systems.
How do you define “performance”?
Performance is defined during onboarding based on your specific plan and baseline metrics. Typical measures include lead volume, reactivated customer count, new customer acquisition tracked through POS, review growth, and first-visit revenue.
When does the 60-day window start?
It starts when your campaigns go live — after the build phase (typically 14-21 days). Exact start date is confirmed in your service agreement.
Why are you willing to guarantee performance?
Because our plans are built around proven systems we’ve run across dozens of shops — reviews engines, lifecycle automations, reactivation campaigns. We’re not running experiments on client budgets.
Results & Timeline
How long until I see results?
Most owners see real movement in their POS within 60-90 days. Reviews, reactivation, and lifecycle marketing tend to move first. SEO and Google Ads compound over 90-180 days.
What kind of results do you typically deliver?
Depending on the plan and shop: lower cost per new customer, increased first-visit revenue, higher review volume and ratings, reactivated dormant customers, fuller pickup & delivery routes, and improved retention. We share relevant case studies during the Growth Assessment.
Can you guarantee a specific number of new customers?
No — and we’d be suspicious of any agency that does. What we guarantee is system performance against baseline metrics defined during onboarding. The exact numbers depend on your market, shop size, and starting point.
Do you have case studies?
Yes. We share relevant case studies during the Growth Assessment based on the type of shop you operate — single-location, multi-location, pickup & delivery focused, etc.
Services
What services do you offer?
Customer database marketing (CRM and lifecycle automations), reviews engine, comforter programs, triggered marketing, SEO management, Google Ads, social media publishing, website management and builds, full-funnel POS-integrated reporting, and warm-lead nurturing. What’s included depends on the plan.
Do you do pickup & delivery marketing?
Yes — both new customer acquisition for pickup & delivery and route density optimization for existing operations.
Can you build me a new website?
Yes. A brand new website build (or complete management of your current site) is included in Agency Max. We can also build websites as standalone projects for clients on other plans.
Do you do Google Ads?
Yes — included in Agency Plus and Agency Max. We handle campaign build, keyword research, bid optimization, ad copy testing, and reporting tied to actual lead volume.
Do you handle SEO?
Yes — included in Agency Plus and Agency Max. Our SEO is guided by the OTTO platform and includes monthly on-site optimization, keyword tracking, content publishing, Google Business Profile management, and ongoing website page creation.
Do you do social media?
Yes — included in Agency Plus and Agency Max. Minimum 8 posts per month, typically on Facebook and Instagram.
Do you do direct mail or postcards?
We focus on digital systems (CRM, SEO, ads, social, lifecycle automation). Direct mail can be coordinated as an add-on but isn’t our core focus.
Do you create video content?
Custom video content packages are available as an add-on. We’ll cover specifics during the Growth Assessment.
Do you help with reviews?
Yes — the reviews engine is included in every plan. It’s an automated system that requests reviews from happy customers, captures them on Google and other platforms, and helps you respond professionally to all reviews.
POS Integration & Technology
What POS systems do you work with?
SMRT (deepest integration, available with Agency Max), CleanCloud, SPOT, Enlite, Cents (laundromat-focused), and others by request. We’ll confirm compatibility during the Growth Assessment.
Do I need a specific POS to work with you?
Not for most of our services. For full-funnel POS-integrated reporting (Agency Max), we work best with SMRT and similar systems. Other services work across most POS platforms.
How do you track ROI from my POS?
For Agency Max, we integrate with your POS (via SMRT or compatible system) to tie marketing leads all the way through to first visit and ongoing revenue. For other plans, we report on lead volume and visit data; full POS-to-revenue tracking is exclusive to Agency Max.
Will you have access to my POS data?
For Agency Max with full POS integration, yes — securely and only for reporting purposes. Access permissions and data handling are confirmed in the service agreement.
The Process
How do I get started?
Book a free Growth Assessment. It’s a 30-minute call where we map out where your shop is leaking revenue, which plan fits, and what 60-day performance would look like. No pressure, no obligation.
What happens on the Growth Assessment call?
We review your current marketing, ask about your goals, look at your POS situation if relevant, and walk you through which plan fits. You’ll leave with a clear understanding of what working together would look like — even if you decide not to move forward.
How long does onboarding take?
Typical build window is 14-21 days. During this time we set up your POS integration, reviews engine, lifecycle automation workflows, reactivation segmentation, and initial campaigns and creative.
What do I need to provide during onboarding?
POS access (where applicable), brand assets (logo, colors, photos), access to existing marketing accounts (Google, Facebook, website), and time for a kickoff call. Our team handles the rest.
Will I have a dedicated point of contact?
Yes — every plan includes a dedicated account lead who knows your shop, your routes, and your goals. No rotating cast of junior reps.
How often will we communicate?
Monthly strategy calls are included in every plan. Agency Max includes quarterly strategy reviews on top of monthly. You’ll also get regular reporting and ad-hoc check-ins from your account lead as needed.
Common Concerns
I’ve worked with marketing agencies before and they didn’t deliver. Why would this be different?
Fair concern — most agencies don’t understand cleaners or laundromats. We do, because we’ve run the business ourselves. We also offer the 60-Day Growth Guarantee, which means we don’t get paid if our system doesn’t perform. That’s a level of accountability most agencies won’t touch.
I’m too small for marketing right now.
That’s worth testing on the Growth Assessment. Our Agency Package starts at $1,299/month and focuses on making your existing customer database work harder — which usually pays for itself faster than owners expect.
I don’t have time to onboard or manage this.
That’s exactly why our plans are done-for-you. Onboarding requires a kickoff call and access to your accounts — after that, our team runs everything. Most owners spend less than an hour a month on marketing once we’re live.
What if my market is too small or too saturated?
That comes up on the Growth Assessment. We’ll be honest if your market won’t support the investment — we don’t take on clients we can’t grow.
Can I just hire someone in-house instead?
You can, but most marketing hires cost $50K-$80K+ per year plus benefits — and you still need the tools, platforms, and specialists (SEO, ads, design). Our plans are usually a fraction of that and you get an entire team, not one person.
How do I know you’ll actually do the work?
Monthly reporting, dedicated account lead, monthly strategy calls — and the 60-Day Growth Guarantee. If we’re not performing, you don’t pay. That’s the strongest accountability mechanism in the agency space.
Getting In Touch
How do I book a Growth Assessment?
Grab a time directly. It’s free, 30 minutes, and no pressure
How do I reach your team?
Email operations@cleaner.marketing for general inquiries. Existing clients can reach their dedicated account lead directly.
What if I’m not ready to commit but want to learn more?
Book the Growth Assessment anyway. It’s free and you’ll walk away with a clearer picture of your shop’s growth opportunities — even if you decide not to work with us.
READY TO GROW?
Book A Free Strategy Call
Tell us where your business is today, and we’ll show you exactly where the growth is and what it’s worth. No contract, and a 60-day money-back guarantee.