OUR STORY
We Run a Dry Cleaner. That’s Why We Are Here.
You’ve probably been burned by an agency that didn’t know a comforter program from a stop on your route. We own Sage Cleaners in Tampa. We’ve run the plant, made payroll, and fought for every customer, the same way you do.
We work with dry cleaners and laundromats — Garment Care businesses like yours only. Whether you run one location or a multi-market brand, you get people who already understand the seasonality of this industry, your POS, your margins, and your services.
- Owner-operatorsSage Cleaners since 2019
- Garment care onlyDry cleaners & laundromats
- Tied to your POSResults in dollars
- 60-day guaranteeMonth to month
HOW WE STARTED
Built By Operators
Cleaner Marketing started inside a dry cleaning business. In 2019, Cohen Wills bought Sage Cleaners, a 13-location operation doing $2.2 million a year with zero route revenue. Then COVID hit and the business had to fight to stay open.
Marketing had to bring customers in or the doors closed.
Cohen learned Google Ads, SEO, reviews, and customer communication the hard way, under real pressure, until they produced revenue he could actually see.
Somewhere in the middle of all that, Cohen realized the systems worked because of how they were built, not because of where. They’d work for any dry cleaner. Cleaner Marketing opened in 2022 to bring them to operators across the country.
By the end of that year, Cohen wanted to build something bigger than he could run himself. He brought on Justin Kane to scale the company and build the team.
By 2024, Sage was an 8-location operation doing $3.7 million, with $1.25 million of that coming from routes. Five locations were closed or consolidated. Revenue per store nearly tripled, from roughly $169,000 to $462,000. The route business was built from nothing.
Cohen still owns Sage today. It runs with a management team in place, which means every system we sell you is still running in a live dry cleaning business rather than remembered from one.
BY THE NUMBERS
Proof We’ve Done It Ourselves
These are the numbers behind the systems you’d be putting to work in your own business.
- Annual sales
- 2019$2.2M
- 2024$3.7M
- +68%
- Route revenue
- 2019$0
- 2024$1.25M
- Built from zero
- Revenue per store
- 2019~$169K
- 2024$462K
- Nearly 3×
- Locations
- 201913
- 20248
- 5 closed or consolidated
HOW WE GROW YOUR BUSINESS
5 Steps To Grow Your Business
You’re busy, and you’ve been sold vague promises before. Here’s exactly what happens when you work with us, start to finish.
Start with step one: a free strategy call-
1
We find where you’re leaving money.
Before you spend a dollar, we go through what you’re running now and pin down the revenue you’re missing. That conversation decides which package you start on, based on where your business is today and what you’re trying to grow.
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2
You get a team that already knows dry cleaning.
You’re paired with specialists who work in dry cleaning and nothing else. You won’t spend your first month explaining your business to them. They’re ready to strategize and execute with you from day one.
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3
We build a strategy meant to convert.
Local SEO, review systems, reactivation campaigns, paid ads. We run them as one system because they feed each other. Reviews lift your local rankings. Better rankings make your ads cheaper to run. Reactivation brings back the customers those channels already paid to acquire. Run any one of them by itself and you leave most of its value on the table.
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4
We launch fast and optimize as we go.
You see movement early. Campaigns go live, performance gets tracked, and we tighten what’s working. You’re never left wondering whether anything is happening.
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5
You see what’s working and what it’s worth.
Every result ties back to your POS and gets shown to you in plain English. You always know what your money is doing.
MEET THE TEAM
Strategy and Execution at Scale
Hiring in-house means recruiting, training, and paying a strategist, an ad buyer, an SEO lead, a designer, and a web developer. Then managing all five. Here, you get all of them, 40 full-time specialists, for a fraction of that cost and none of the management.
If you hired in-house, you’d need
- Strategist
- Ad buyer
- SEO lead
- Designer
- Web developer
Five separate employees you’d have to recruit, train, pay, and manage yourself.
With Cleaner Marketing, you get
40full-time specialists
A full team of specialists working on your account, for a fraction of the cost and none of the management.
TRUSTED ACROSS THE INDUSTRY
You’re In Good Company
We’re members of the associations that shape this industry, and we’re integrated with the POS platforms your business already runs on.
Associations
POS partners
READY TO GROW?
You Do the Cleaning. We’ll Handle the Marketing.
You’ve seen where we came from and who goes to work for you. Book a free strategy call and we’ll show you where your growth is and what it’s worth. No contract, and if you don’t see real traction in 60 days, you get your money back.
See what we’ve done for clientsCall us anytime: 864 312 7551