Intro:
Most dry cleaning businesses are leaving money on the table without realizing it. If your phone isn’t ringing consistently or your website feels like a ghost town, one of these common marketing mistakes could be to blame.
Mistakes & Fixes:
No Online Visibility
Mistake: Relying only on foot traffic or word-of-mouth
Fix: Invest in SEO and local listings so customers can find you when they search online.
Outdated Website
Mistake: A slow or non-mobile-friendly website
Fix: Redesign with clear calls-to-action, mobile responsiveness, and click-to-call buttons.
No Tracking or Analytics
Mistake: Not knowing where leads or calls are coming from
Fix: Install call tracking and Google Analytics to identify what’s working (and what’s not).
Ignoring Online Reviews
Mistake: No response to reviews or too few reviews
Fix: Proactively ask satisfied customers to leave reviews, and always respond—good or bad.
One-Time Promotions with No Follow-Up
Mistake: Offering a discount but not building a relationship
Fix: Use email/SMS to stay connected after the first visit.
Conclusion:
Avoiding these pitfalls can make a major difference in your growth. If you're not sure where to start, let the experts at Cleaner Marketing help you build a strategy that works.
