Frequently Asked Questions

Question 1

Who is Cleaner Marketing?

Answer

We're a marketing agency built exclusively for dry cleaners and laundromats. Our team includes operators who've actually run cleaning and laundry businesses — so we don't just market to the industry, we understand it from the inside.

Question 2

What makes you different from a regular marketing agency?

Answer

Three things: (1) we only work with dry cleaners and laundromats — no restaurants, no dentists, no general business; (2) our team includes operators who've run the business themselves; (3) we tie every dollar we spend back to actual revenue in your POS, not vanity metrics.

Question 3

Who do you work with?

Answer

Dry cleaners (single and multi-location), laundromats (self-serve, full-serve, hybrid), wash-dry-fold operators, pickup & delivery operations, plant + drop store networks, and wholesale/commercial laundry businesses.

Question 4

Do you only work with big chains?

Answer

No. Our Agency Package is built specifically for single-location shops doing $300K-$750K/year. We work across the full size spectrum — single shops to multi-location operators doing $2M+.

Question 5

Where are you located? Do you work nationally?

Answer

We work with cleaners and laundromats across the U.S. — and because everything is delivered remotely (campaigns, ads, SEO, reporting), location doesn't impact the work.

Question 6

How much do your plans cost?

Answer

We have three plans:

Agency Package — $1,299/month
Agency Plus Package — $1,499/month
Agency Max Package — $2,799/month

All plans include the 60-Day Growth Guarantee, POS-tracked ROI reporting, a dedicated account lead, and monthly strategy calls.

Question 7

What's the difference between the three plans?

Answer

Agency focuses on making your existing customer database work harder (reviews, lifecycle automations, comforter program). Agency Plus adds growth on top — SEO, Google Ads, social, and website management. Agency Max is full-service: everything in Plus, website build, POS-integrated reporting, warm-lead nurturing, and quarterly strategy reviews.

Question 8

Which plan is right for me?

Answer

Depends on your shop. If your existing customer database isn't being marketed to, start with Agency. If you've got the foundation in place and want SEO/ads/social on top, go Agency Plus. If you want everything handled — including a new website and POS-integrated reporting, choose Agency Max. The free Growth Assessment dials this in for your specific shop.

Question 9

Are there setup fees?

Answer

Specific setup costs are reviewed and confirmed during the Growth Assessment based on the plan you choose and the work required to build out your system.

Question 10

Is there a contract or commitment?

Answer

Specific commitment terms are reviewed during the Growth Assessment and confirmed in the service agreement.
Honest context: marketing for cleaners compounds over 60-90 days, so anything shorter than that isn't a fair test of the system.

Question 11

Do you offer discounts?

Answer

No — we don't discount. We do offer the 60-Day Growth Guarantee, which means if our system doesn't perform in the first 60 days, you don't pay. That's how we put our money where our strategy is.

Question 12

Can I upgrade or change plans later?

Answer

Yes. Most owners start at Agency or Agency Plus and move up to Max as their volume and goals grow. We'll map the right starting point on the Growth Assessment.

Question 13

Do you offer one-off services?

Answer

We sometimes do project work like standalone website builds. But our core model is monthly plans because marketing for cleaners works as a system, not a series of tactics. The 60-Day Growth Guarantee only applies to the full system.

Question 14

What is the 60-Day Growth Guarantee?

Answer

If our system doesn't perform in the first 60 days, you don't pay. Most agencies won't put their revenue on the line — we will, because we're confident in our proven systems.

Question 15

How do you define "performance"?

Answer

Performance is defined during onboarding based on your specific plan and baseline metrics. Typical measures include lead volume, reactivated customer count, new customer acquisition tracked through POS, review growth, and first-visit revenue.

Question 16

When does the 60-day window start?

Answer

It starts when your campaigns go live — after the build phase (typically 14-21 days). Exact start date is confirmed in your service agreement.

Question 17

Why are you willing to guarantee performance?

Answer

Because our plans are built around proven systems we've run across dozens of shops — reviews engines, lifecycle automations, reactivation campaigns. We're not running experiments on client budgets.

Question 18

How long until I see results?

Answer

Most owners see real movement in their POS within 60-90 days. Reviews, reactivation, and lifecycle marketing tend to move first. SEO and Google Ads compound over 90-180 days.

Question 19

What kind of results do you typically deliver?

Answer

Depending on the plan and shop: lower cost per new customer, increased first-visit revenue, higher review volume and ratings, reactivated dormant customers, fuller pickup & delivery routes, and improved retention. We share relevant case studies during the Growth Assessment.

Question 20

Can you guarantee a specific number of new customers?

Answer

No — and we'd be suspicious of any agency that does. What we guarantee is system performance against baseline metrics defined during onboarding. The exact numbers depend on your market, shop size, and starting point.

Question 21

Do you have case studies?

Answer

Yes. We share relevant case studies during the Growth Assessment based on the type of shop you operate — single-location, multi-location, pickup & delivery focused, etc.

Question 22

What services do you offer?

Answer

Customer database marketing (CRM and lifecycle automations), reviews engine, comforter programs, triggered marketing, SEO management, Google Ads, social media publishing, website management and builds, full-funnel POS-integrated reporting, and warm-lead nurturing. What's included depends on the plan.

Question 23

Do you do pickup & delivery marketing?

Answer

Yes — both new customer acquisition for pickup & delivery and route density optimization for existing operations.

Question 24

Can you build me a new website?

Answer

Yes. A brand new website build (or complete management of your current site) is included in Agency Max. We can also build websites as standalone projects for clients on other plans.

Question 25

Do you do Google Ads?

Answer

Yes — included in Agency Plus and Agency Max. We handle campaign build, keyword research, bid optimization, ad copy testing, and reporting tied to actual lead volume.

Question 26

Do you handle SEO?

Answer

Yes — included in Agency Plus and Agency Max. Our SEO is guided by the OTTO platform and includes monthly on-site optimization, keyword tracking, content publishing, Google Business Profile management, and ongoing website page creation.

Question 27

Do you do social media?

Answer

Yes — included in Agency Plus and Agency Max. Minimum 8 posts per month, typically on Facebook and Instagram.

Question 28

Do you do direct mail or postcards?

Answer

We focus on digital systems (CRM, SEO, ads, social, lifecycle automation). Direct mail can be coordinated as an add-on but isn't our core focus.

Question 29

Do you create video content?

Answer

Custom video content packages are available as an add-on. We'll cover specifics during the Growth Assessment.

Question 30

Do you help with reviews?

Answer

Yes — the reviews engine is included in every plan. It's an automated system that requests reviews from happy customers, captures them on Google and other platforms, and helps you respond professionally to all reviews.

Question 31

What POS systems do you work with?

Answer

SMRT (deepest integration, available with Agency Max), CleanCloud, SPOT, Enlite, Cents (laundromat-focused), and others by request. We'll confirm compatibility during the Growth Assessment.

Question 32

Do I need a specific POS to work with you?

Answer

Not for most of our services. For full-funnel POS-integrated reporting (Agency Max), we work best with SMRT and similar systems. Other services work across most POS platforms.

Question 33

How do you track ROI from my POS?

Answer

For Agency Max, we integrate with your POS (via SMRT or compatible system) to tie marketing leads all the way through to first visit and ongoing revenue. For other plans, we report on lead volume and visit data; full POS-to-revenue tracking is exclusive to Agency Max.

Question 34

Will you have access to my POS data?

Answer

For Agency Max with full POS integration, yes — securely and only for reporting purposes. Access permissions and data handling are confirmed in the service agreement.

Question 35

How do I get started?

Answer

Book a free Growth Assessment at cleaner.marketing. It's a 30-minute call where we map out where your shop is leaking revenue, which plan fits, and what 60-day performance would look like. No pressure, no obligation.

Question 36

What happens on the Growth Assessment call?

Answer

We review your current marketing, ask about your goals, look at your POS situation if relevant, and walk you through which plan fits. You'll leave with a clear understanding of what working together would look like — even if you decide not to move forward.

Question 37

How long does onboarding take?

Answer

Typical build window is 14-21 days. During this time we set up your POS integration, reviews engine, lifecycle automation workflows, reactivation segmentation, and initial campaigns and creative.

Question 38

What do I need to provide during onboarding?

Answer

POS access (where applicable), brand assets (logo, colors, photos), access to existing marketing accounts (Google, Facebook, website), and time for a kickoff call. Our team handles the rest.

Question 39

Will I have a dedicated point of contact?

Answer

Yes — every plan includes a dedicated account lead who knows your shop, your routes, and your goals. No rotating cast of junior reps.

Question 40

How often will we communicate?

Answer

Monthly strategy calls are included in every plan. Agency Max includes quarterly strategy reviews on top of monthly. You'll also get regular reporting and ad-hoc check-ins from your account lead as needed.

Question 41

I've worked with marketing agencies before and they didn't deliver. Why would this be different?

Answer

Fair concern — most agencies don't understand cleaners or laundromats. We do, because we've run the business ourselves. We also offer the 60-Day Growth Guarantee, which means we don't get paid if our system doesn't perform. That's a level of accountability most agencies won't touch.

Question 42

I'm too small for marketing right now.

Answer

That's worth testing on the Growth Assessment. Our Agency Package starts at $1,299/month and focuses on making your existing customer database work harder — which usually pays for itself faster than owners expect.

Question 43

I don't have time to onboard or manage this.

Answer

That's exactly why our plans are done-for-you. Onboarding requires a kickoff call and access to your accounts — after that, our team runs everything. Most owners spend less than an hour a month on marketing once we're live.

Question 44

What if my market is too small or too saturated?

Answer

That comes up on the Growth Assessment. We'll be honest if your market won't support the investment — we don't take on clients we can't grow.

Question 45

Can I just hire someone in-house instead?

Answer

You can, but most marketing hires cost $50K-$80K+ per year plus benefits — and you still need the tools, platforms, and specialists (SEO, ads, design). Our plans are usually a fraction of that and you get an entire team, not one person.

Question 46

How do I know you'll actually do the work?

Answer

Monthly reporting, dedicated account lead, monthly strategy calls — and the 60-Day Growth Guarantee. If we're not performing, you don't pay. That's the strongest accountability mechanism in the agency space.

Question 47

How do I book a Growth Assessment?

Answer

Visit https://cleaner.marketing and grab a time directly. It's free, 30 minutes, and no pressure

Question 48

How do I reach your team?

Answer

Email operations@cleaner.marketing for general inquiries. Existing clients can reach their dedicated account lead directly.

Question 49

What if I'm not ready to commit but want to learn more?

Answer

Book the Growth Assessment anyway. It's free and you'll walk away with a clearer picture of your shop's growth opportunities — even if you decide not to work with us.